KYW-TV in Philadelphia broadcasts 32 hours of locally produced newscasts every week (with 5 hours on weekdays, 3 hours on Saturdays, and 4 hours on Sundays), with news, weather, traffic and sports. In the early days, under its call letters WPTZ-TV, Channel 3's news department had it's early newscasts like Philco News. In 1956, when the station call letters to WRCV, Channel 3 branded its newscast titles as "Pulse of the News". In 1958, Vince Leonard began his long run as news anchor until he left the station in 1980. On June 19, 1965, when Westinghouse regained control of WRCV-TV, and changed its call letters to KYW-TV after the KYW call letters move from Cleveland during the swap, the news department at Channel 3 continued to rise. Also in 1965, news director Al Primo popularized the Eyewitness News format and branding for Channel 3. Also during that time, future talk show host Tom Snyder and Marciarose Shestack. Also in the 1960s, the team had personalities including Malcolm Poindexter joined the team as a reporter (until he retired from the station in 2001). For most of the 1970s, Channel 3 trading first place with WFIL-TV/WPVI-TV Channel 6. In 1972, the news department hired Philadelphia native Jessica Savitch as a report, and later co-anchor alongside Vince Leonard. Mort Crim also joined in that period of time, with the arrival of Jack Jones (who first joined the station from rival WCAU-TV). However, in 1977, KYW-TV was beaten by WPVI-TV in most timeslots by a wide margin during a sweeps period, when Jessica Savitch left the team to join NBC News, and Mort Crim left the station by joining WDIV-TV in Detroit. In 1979, the station adopting a new news promo format called "Direct Connection. In the 1980s, Eyewitness News had personalities including Maria Shriver, Maury Povich, Jack Jones, Mike Shannon, Walt Hunter, Pat Ciarrocchi, Jerry Penacoli, Mark Haines, Diane Allen, Steve Bell, Jackie Hays and Ukee Washington. In 1984, Tom Lamaine joined the station full-time as weathercaster, where he would remain for nearly 25 years until he retired in the Spring of 2008. In 1991, the station rebranded as KYW-3, and Eyewitness News was rebranded, by giving its newscasts a different name, the weekday morning and noon news became "Newsday", the 5:30 p.m. & 6 p.m. weeknight news became "Newsbeat", and the 11 p.m. weeknight news became "The News Tonight". During that time, it was the anchoring stints for both Bruce Hamilton and Jennifer Ward. In 1993, Larry Kane joined KYW-TV as anchor from rival WCAU-TV, on which he would stay until December 23, 2002. In 1994, just a year before becoming a CBS station, Channel 3 rebranded its newscasts titles under its new name: KYW News 3, with Stephanie Stahl coming on board. Kane began anchoring the 11 p.m. weeknight broadcast solo, while Stahl anchored the 6 p.m. weeknight newscast, first with Bruce Hamilton, then with Don Cannon (who joined the station in 1995 before he left in 1998). Also during that time, the station entered into an agreement with the Franklin Institute to use weather data collected by the Institute for use in on-air forecasts, branded as the "Franklin Institute Forecast". In September 1995, when KYW-TV switch to CBS, the half-hour noon weekday newscast was resurfaced. In early 1998, the Eyewitness News name was restored. On January 6, 2003, when the station rebranded as "CBS 3" and rebranded its newscasts as "CBS 3 Eyewitness News", Marc Howard (who joined the station from rival WPVI-TV) replaced Larry Kane as sole anchor of the 11 p.m. weeknight newscast, along with Kathy Orr (who also joined the station) as lead weathercaster, and Beasley Reece (who joined the station in 1998) as sports director. In April 2007, KYW-TV was the third Philly station to broadcast its newscasts in high-definition. On July 18, 2022, the weather forecasting was officially rebranded as NexT Weather in accordance with a branding plan for O&O weather forecasts to either be branded as NeXt Weather or First Alert Weather, so KYW-TV went with NexT Weather. On September 12, 2022, KYW-TV launched an additional hour-long weekday morning newscast in the 9 a.m. time slot, Eyewitness News @ 9AM, anchored by Natasha Brown (who joined the station in December 2002). On February 17, 2023, the station rebranded its newscast name: from "CBS 3 Eyewitness News" to "CBS News Philadelphia". On April 12, 2023, CBS News Philadelphia became the full-time branding for KYW-TV's news operation, coinciding with a shift to a more community-based focus, featuring more in-depth reporting, by debuting a new look, this time a new green version of the CBS Stations' graphics package, in part as a nod to the NFL's Philadelphia Eagles.
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