Gene is an emoji that lives in Textopolis, a digital city inside the phone of his user, a teenager named Alex. He is the son of two meh emojis named Mel and Mary, and is able to make multiple expressions despite his parents' upbringing. His parents are hesitant of him going to work, but Gene insists so that he can feel useful. Upon receiving a text from his love interest Addie McCallister, Alex decides to send her an emoji. When Gene is selected, he panics, makes a panicked expression, and wrecks the text center. Gene is called in by Smiler, a smiley emoji and leader of the text center, who concludes that Gene is a "malfunction" and therefore must be deleted. Not deterred, he sets out to become just another "meh" emoji just like his parents.